The Economic Times Rural Strategy Coffee Table Book
Mahatma Gandhi once said, “The Future of India lies in its villages”. There was a time when the whole world thought that the rural India was of poor and victimized burden dragging down the rising urban India. It was that part of India that was neglected, abandoned and sometimes mistreated. Over the years we have re-acquainted ourselves with the true identity of the rural side of our country, especially, with India’s major populace living in rural India, it has become a major choice of destination for every marketers. There are many companies who have focused their efforts on expanding their geographic reach to the rural India. They often overlook a critical reality: the socioeconomic environment in which rural consumers make purchase decisions is changing on multiple fronts. Despite these challenges there are few companies that have grasped these changes in order to secure a profitable foothold in India’s rural markets from shifting their focus on understanding the minds of their customers to win their long-term trust. At The Economic Times Rural Strategy Summit 2018 as we decode these rural marketing strategies we believes it is also the right time to recognize companies who have successfully paved their way to the 800 million people of this country with their innovative strategies and marketing plans.
The Economic Times through the Best Brands Rural Markets will highlight the success stories of brands who have explored various opportunities in rural markets and are flourishing despite the challenges which created hurdles for them in tapping rural markets. This evening will bring together the expert rural practitioners, MNC’s, most forward-thinking marketers, innovators, entrepreneurs, and technology players.
Launching The Economic Times Best Brands Rural Markets India 2018
We will be recognizing Brands who have created excellence in the rural market by setting a yard stick for its followers in aspects related to:
- Innovative Penetration Method
- High Brand Value
- Strong Brand Recall
- Consumer Satisfaction
- Customer Service & Quality