Times Conferences Limited - The Times Group
Brought to you by - ET Edge
Follow us on:
Call: +91 22 61669593, Email: info@et-rss.com
Supporting Partner
Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of rural marketing. Since its inception in the year 2005, RMAI has been helping marketers plan and implement their rural marketing activities across the country.

Rural Marketing Association of India (RMAI) is a national industry body with a membership base of more than 70 companies that promotes the cause of promoting rural marketing. With 12.2% of the world’s population, rural India represents the single largest potential market and accounts for 53% of FMCGs and 59% of durables sale in India. The rural market has therefore become vital for the growth of most companies.

With the growing importance of the Rural Markets in corporate marketing strategies, there is an increased recognition of rural specialists in helping companies plan and implement their rural marketing activities.

This has resulted in a number of players, both big and small entering the field in the last couple of years. A few leading players who have been providing tremendous value added rural marketing services all across the country decided to come together on a common platform and work towards recognition, credibility and meeting of needs of the Rural Marketing industry.

Thus, giving birth to Rural Marketing Association of India (RMAI). RMAI is the Rural Marketing Association of India. Formed in March 2005, the association aims to promote, improve, develop and further the cause of rural marketing in India.
Sa-Dhan oldest and only model neutral national level Association of Community Development Finance Institutions has its presence of a decade and half. At present Sa-Dhan has 242 members reaching across 21 states (presence in more than 70% of the poorest districts of India) with membership of NGO-MFIs, NBFC-MFIs, banks, bulk lenders, Self Help Promoting Institutions, capacity building providers and technical service providers. Sa-Dhan is uniquely positioned because of its recognition by government as sectoral representative, arising from its diverse membership, has positive influence on ground practice and also critically contribute in influencing the policy makers. Sa-Dhan has been critical in framing positive policy environment, capacity enhancement and standard setting for the microfinance sector. Sa-Dhan had framed first Code of Conduct for the sector and been acknowledged by RBI; it is instrumental in dialogue to revive the funds to the sector. Bharat Microfinance Report is the only national level yearly financial analytics in the sector published by Sa-Dhan. Apart from other regular activities Sa-Dhan is facilitating Inclusive Credit Information Bureau for the microfinance sector in association with the regulators and lenders.
Rural & Marketing magazine is an endeavour by i9 Media to provide factual, analytical and all inclusive information about rural India. With this niche magazine, it brings the thorough reports from the rural areas of India.

Rural and Marketing magazine covers implementation of rural development programmes running in Indian villages. It also focuses on the marketing strategies of consumer goods in rural areas, throws light on the challenges towards penetrating rural markets and shows the opportunities lie in the hinterlands. As a single window, Rural and Marketing showcases factual, analytical and all inclusive information and insights on rural India and also partnering in the transformation taking place in the hinterlands.

The magazine is the flagship publication of i9 media.
  • It aims to integrate urban with rural markets
  • The publication guides corporate world in shaping their business strategies on how to target Indian hinterlands and its untapped potential.
  • It acts as a guiding force for the policy makers to understand the real Bharat and the its dynamics.
Our Readers
  • Legislatures, Policy-makers, ministers & bureaucrats
  • MDs, CEOs, Directors & Marketing Heads of business houses
  • Faculty & Students of prominent Universities & B-Schools
  • Senior officials of key NGOs
  • Top officials & decision influencers in Embassies (especially - SAARC Nations)
  • Key Officials of Industry Chambers, Advertising Agencies.
  • PR Agencies & Research Cos.
  • Taking cognizance of the fact, i9 media is leaving no stone unturned in distributing the Rural & Marketing magazine to various cities & relevant markets.
  • Keeping in mind the audience of the magazine we have also tied up with -
  • AH Wheeler,
  • Modern Trade Outlets
  • Other strategic book store chains across the country.
  • The digital version of the Rural & Marketing magazine is available at Magzter.com, Amazon Kindle, PressReader. R&M is also available at the online portal – infibeam.com
  • i9 Media also has a knowledge portal www.ruralmarketing.in which acts as a gateway to the hinterland of India. What makes the portal stand out is that it has the strength in speedy collection of the facts and information from the field and making it live instantly.
  • First and only portal cover rural India, it takes pride in making it an interactive platform which engages its readers in conversation.
Partnership Opportunities
For Partnership Opportunities Please e-Mail to: partnership@et-rss.com
Conference Delegation
For Delegates Please e-Mail to: delegate@et-rss.com
SUBSCRIBE to Newsletters