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Agenda
09:30 - 10:00
Registrations & Refreshments
10:00 - 10:05
Opening Address : Samuel Ebenezer, ET Edge
10:05 - 10:25
Setting The Context: Stone Age to Information Age Harish Bijoor, Brand-expert & CEO, Harish Bijoor Consults Inc
LEARNINGS FROM THE PAST
10:25 - 10:45
Case Study 1: - Carrying Forward from the Past

Avinash Oza, Group Director, Brand Communication - Planning, DDB Mudra Max
10:45 - 10:50
Q&A
10:50 - 11:35
Panel Discussion 1 - Consumers over the Years: Incorporating learning’s of Yesterday into Today’s Practices

Dr. M. G. Vaidyan, Deputy Managing Director, State Bank of India;
Ullas Kamath, Joint Managing Director, Jyothy Laboratories;
V. Sathyakumar, Executive Director - Micro Insurance, LIC of India;
Dr. Atish Kumar Chattopadhyay, Dy. Director, S P Jain Institute of Management & Research;

Moderator: Abhishek Malhotra, Partner, Asia Pacific, A T Kearney
11:35 - 11:50
Q&A
11:50 - 12:10
Refreshment & Networking Break
ANALYSING THE PRESENT
12:10 - 12:30
Case Study 1: Generation 3 - Rural in Momentum: Online is In

Vibhu Arya, Head Strategic Partnerships, Snapdeal.com
12:30 - 12:35
Q&A
12:35 - 12:55
Case Study 2: Successful Practices: Understanding Contextual Trends

Rahul Saigal, President, Geometry Global
12:55 - 13:00
Q&A
13:00 - 14:00
Networking Luncheon
14:00 - 14:45
Panel Discussion 2 - Information Age : Its Impact on the Rural Consumer

Veerendra Jamdade, CEO, Vritti Media;
Rahul Saigal, President, Geometry Global;
Vibhu Arya, Head Strategic Partnerships, Snapdeal.com;
Manoj Rawat, EVP & Head Agri Business Group, RBL Bank

Moderator: Dr Anuja Agarwal, Associate Dean - Rural Management, Welingkar Institute of Management Development & Research (WeSchool)
14:45 - 15:00
Q&A
STRATEGISING THE FUTURE
15:00- 15:20
Case Study 1: Changing Rural India

Pradeep Lokhande, Founder, Rural Relations
15:20 - 15:25
Q&A
15:25 - 16:45
Case Study 2: Scenario Planning for the Rural Initiatives Ahead

P N Ranjit Kumar, Dy. Director General, Department Of Posts, Ministry of Communications & IT, Government of India
15:45 - 15:50
Q&A
15:50 - 16:10
Refreshment & Networking Break
16:10 - 16:55
Panel Discussion 3 - Out of the Box Strategies: Preparing for the next Gen Rural Consumers
Salil Dalal, President – Rurban, Pidilite Industries;
K V Sridhar, (Pops) Chief Creative Officer, SapientNitro;
Gaurav Mehta, Head – Marketing, Communication & Investor Relations, DCB Bank;
Pradeep Lokhande, Founder, Rural Relations

Moderator: Dr. Rakesh Singh, Distinguished Visiting Professor, Great Lakes Institute of Management, Chennai & Chairman ISCM
16:55 - 17:00
Q&A
17:00 - 17:15
Valedictory Closing
Please note: The list of topics & speakers is indicative and subject to change.
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