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Agenda
RURAL RENAISSANCE - BACK TO THE DRAWING BOARD
09:00 – 09:30
Registrations with Morning Tea
09:30 – 09:45
Setting the Context - Pradeep Kashyap, Founder & CEO, MART
09:45 – 10:20
Panel Discussion 1 - Product Strategy for Rural
Ramesh Iyer, MD, Mahindra & Mahindra Financial Services Ltd, CEO - Financial Services Sector & Member of the Group Executive Board; Atrayee Sarkar, Chief of Marketing, Tata Steel; Anil Dua*, Sr. VP - Sales, Marketing & Customer Care, Hero Moto Corp; Sonali Dhawan*, Director Marketing, Procter & Gamble; Rajeev Juneja*, Co-founder & Sr. Marketing Director, Mankind Pharma
10:20 – 10:30
Q&A
10:30 – 10:50
Case Study Presentation: Emami Navratan / Fair & Handsome*
N Krishna Mohan*, Chief Executive - Sales, Supply Chain & Human Capital, Emami
10:50 – 11:00
Q&A
11:00 – 11:15
Coffee & Networking Break
11:15 – 11:50
Panel Discussion 2 - Brand Strategy in Rural
Piyush Kumar Sinha, Professor of Marketing & Chairperson for the Center of Retailing, Marketing, IIM Ahmedabad; Veerendra Jamdade, Founder Director & CEO, Vritti Solutions Limited; Vikas Jain, Co-Founder, Micromax Informatics ltd;
Sunil Kataria*, COO - Sales & Marketing, Godrej Consumer Products Ltd.;
Ajith Babu*, Director Marketing, Colgate Palmolive; Chitranjan Dar*, Div. Chief Executive, ITC Food;
11:50 – 12:00
Q&A
12:00 – 12:20
Case Study Presentation: Tata Shaktee GC Sheets
Atrayee Sarkar, Chief of Marketing, Tata Steel
12:20 – 12:30
Q&A
12:30 – 13:05
Panel Discussion 3 - Key Influencers in Rural
Pradeep Lokhande, Founder, rural relations; C S Sadasivan, Chief Executive Marketing, JK Lakshmi Cement; Michael Andrade, Head - Agri Business, HDFC Bank; Amit Syngle, President,Sales, Marketing & Technology, Asian Paints;
Sanjeev Goyle, Chief of Marketing – FES, Business Head – AppliTrac,
Mahindra & Mahindra;
13:05 – 13:15
Q&A
13:15 – 14:15
Networking Luncheon
14:15 – 14:50
Panel Discussion 4 - Distribution Strategies in Rural
Pradeep Kashyap, Founder & CEO, MART; R S Sodhi, MD, Amul;
George Angelo, Executive Director Sales, Dabur; Ashish Rai, Head - Rural Business & Alliances, HUL; V Sathya Kumar, Executive Director - Micro Insurance, LIC India; Kalpana Tewari, Member Planning - India Post; Hemant Rupani, VP - Distribution, Vodafone India
14:50 – 15:00
Q&A
15:00 – 15:20
Case Study Presentation: Last Mile Distribution of HUL
Ashish Rai, Head - Rural Business & Alliances, HUL
15:20 – 15:30
Q&A
15:30 – 16:05
Panel Discussion 5 - Role of Technology in Accessing Rural Markets
Raj Kumar Jha, National Creative Director, Geometry Global;
Siddhartha Shankar, President, Strategy & Business Development – Drishtee;
Ganga Kumar, Program Manager , Google
16:15 – 16:30
Coffee & Networking Break
16:30 – 17:30
Panel Discussion 6 - Strategies for Success in Rural Markets
Pradeep Kashyap, Founder & CEO, MART; Pradeep Lokhande, Founder, rural relations; Piyush Kumar Sinha, Professor of Marketing & Chairperson for the Center of Retailing, Marketing, IIM Ahmedabad;
*TBC - To be Confirmed
Please note: The list of topics & speakers is indicative and subject to change.
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