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5 Editions

800+ DELEGATES

150+ SPEAKERS

30+ PARTNERS

OVERVIEW

The redefined push for infrastructure and digital growth and financial inclusion continues to be a strong focus area for the government and this is clearly reflected in the renewed interest among consumer companies to demystify the rural enigma and start riding the growth wave that lies beyond the traditional urban market. The rising influence of the consumers in the hinterland has been one of the strongest drivers for this growth. The future is very promising for those who understand the DNA of the rural market. 70% of the Indian population lives in villages and if the numbers are to be believed, there are sectors which drive more than 50% of their total revenue from the rural segment.

Rural has evolved, digital is no more a buzzword in a sufficiently mobile rural market and the storytelling medium has changed. Gone are the days of village haats and wall arts, which were good enough to sell products a decade ago. The new age millennial and connected rural consumer has choice and options at his fingertip, and the choice is backed with sufficient information and knowledge available at one’s fingertips.


RURAL GROWTH IN NUMBERS

The FMCG sector in rural and semi-urban India is estimated to cross US$ 100 billion by 2025
Rural FMCG market accounts for 40% of the overall FMCG market in India, in revenue terms
Automobile market leaders Maruti Suzuki, Hero MotoCorp and Mahindra generate about 35-50% of their sales from rural India
India’s hinterland consists of about 650,000 villages inhabited by about 850 million consumers, all of whom contribute almost half of India's GDP
India’s per capita GDP in rural regions has grown at a CAGR of 6.2% since 2000
The Government of India is looking to install Wi-Fi hotspots at more than 1,000 gram panchayats across India, under its ambitious project called Digital Village
More than half of all Internet users will come from rural communities and rural India will constitute about half of all Internet users by 2020
NABARD plans to provide around 200,000 PoS machines in 100,000 villages & distribute RuPay cards to over 34 million farmers across India, to facilitate cashless transactions


WHAT DOES THIS MEAN FOR YOU


Rural or Rurban, organizations cannot afford to have a lacklustre strategy for the strongest growth segment in an ever evolving India and a one size fits all approach is not going to work. Companies need to have a prudent plan to tap into the world of opportunity before them.

Conference

THE 6TH ANNUAL ECONOMIC TIMES RURAL STRATEGY SUMMIT

Through the most unconventional formats of discussion, interaction with the thought leaders and exclusively designed content, The Economic Times Rural Strategy Summit has clearly established a benchmark for leaders to deliberate on the plethora of opportunities that the rural market offers. Over the years, experts have come together, deliberated and gone back with very concrete thoughts and fresh ideas on ways to expand their share of the rural pie.

The 2018 edition of the summit, to be held in Delhi, will scrutinize every link in the value chain, right from the policy makers to the newly empowered consumer and leave you with some brilliant ideas to execute your rural strategy better.



KEY THOUGHTS AT THE SUMMIT




WHY IS THE 6TH EDITION ECONOMIC TIMES RURAL STRATEGY SUMMIT DIFFERENT ?

  • The only summit with a rural theme for the perfect experience
  • Full of case studies and experiences from actual rural practitioners
  • International case studies for cross border learnings from equally complex rural labyrinths
  • 1.5 hours of unconferencing sessions to help you interact one-on-one with your peers
  • Deep dive into sector specific opportunities and challenges through parallel tracks

Agenda

Day 1
09.00 – 10.00  Registration
10.00 – 10.05 Welcome from ET Edge
10.05 – 10.20 Chief Guest Address – Strengthening the implementation and monitoring of existing Rural Schemes
10.20 – 10.25 Audience interaction with the Chief Guest and QnA Session
10.25 – 10.40 Opening Keynote Address – The Rural Renaissance and navigational challenges in the Rural Labyrinth
10.40 – 11.25 Inaugural Panel Discussion – The flipside of going Rural and circumnavigating your way around it An objective introduction to the challenges in cracking the rural market
11.25 – 11.45 Networking Chai Break
11.45 – 12.30 Roleplay – 5 Actual Rural Influencers and 5 pitches to the Influencer Panchayat
12.30 – 12.45 Case Study 1 – Measurable impact of a successful engagement campaign with the community on the toplines
12.45 – 13.00 Case Study 2 – Breaking the Pricing Paradox – Success story of a luxury brand in Rural India
13.00 – 14.00 Networking Lunch – Rurban Style
14.00 – 14.45 Unconference – Retrofitting the existing and Urban and Rural Mechanism to solve the challenges
3 Scenarios to be given to 3 groups of delegates with an identified leader. The leader will brainstorm with his group and come with innovative ideas to revamp and reinvent the mechanisms for efficient delivery of quality and service in the Rural Markets
  • The Delivery Network – Using the Postal Services
  • The Influencer Network – Tapping into the micro internet influencers
  • Identifying and Leveraging the existing Rurban Clusters
14.45 – 15.00 Special Address – Understanding the Millenial Rural Consumer
15.00 – 15.15 Networking Coffee/Chai Break
15.15 – 16.15 Sector Specific Parallel Roundtable Discussions
  • FMCG/Consumer Devices
  • Automotive
  • Pharma
  • Telecom
  • Real Estate
16.15 End of Day 1
Day 2
09.30 – 10.30 Registration
10.30 – 11.15 Interactive Panel Discussion - Ecommerce in Rural India – From Untapped Potential to Accelerating Growth
11.15 – 11.45 Special Interactive Session - The art of effective storytelling and its impact – Kavad Katha
11.45 – 12.00 Networking Rural Food Experience Break
12.00 – 12.45 Fishbowl Panel Discussion - Urban and Rural – The Demand Supply Paradox
12.45 – 13.00 Case Study – Effective use of existing Government policies and schemes in scaling up a rural start-up
13.00 – 14.00 Networking Lunch – Dhaba Style
14.00 – 14.20 Finding the Rhythm through effective teamwork and communication
14.20 – 14.40 Flash Presentations – The Impact of Digital, Data and AI on various aspects of Rural outreach
14.40 – 15.15 Networking Lunch
14.00 - 14.15 Enhancing Rural Innovation – Abstract Presentations on Rural Innovation based on pre-qualified entries to be judged by a select Jury comprising of Rural Experts
15.15 – 16.00 Concluding Panel Discussion – 4 Emerging Growth Sectors in the Rural Market – Breaking the convention
  • Agriculture 4.0 – How far is India from Automated farms
  • Financial Services – Opportunities with the Newly Banked
  • Healthcare – Keeping the Newly Banked Health with access to world class facilities
  • Automotive – Alternative energy sources to meet the rural demand in Automotive sector
16.00 End of Conference




Speakers

Amarjeet Sinha

Amarjeet Sinha

Secretary, Department of Rural Development, Government of India


Amit Gujral

Amit Gujral

Head Corporate Marketing
LG Electronics


Balkrishna Archarya

Balkrishna Archarya

Chief Executive Officer
Patanjali Ayurved


Dinesh Tyagi

Dinesh Tyagi

CEO
CSC e-Governance


HR Dave

HR Dave

DMD
Nabard


Rajesh Jejurikar

Rajesh Jejurikar

President Farm Equipment Sector
Mahindra & Mahindra






WHO WILL YOU MEET

Functional Heads from


+ Rural Business

+ Sales & Marketing

+ Business Development & Commercial

+ Product Marketing

+ Market Access

+ New Ventures

+ New Product Development

+ Branding & Communications

+ E-commerce

+ Corporate Communications

+ Business Analysis & Planning

+ Advertising

+ Strategic Management

+ Supply Chain

+ Distribution and Channel Management



Across Industries


FMCG

E-Commerce

Banking

Financial Services

Insurance

Pharmaceuticals

Food & Beverages

Healthcare

Retail

Telecommunications

Automobiles

Partners

Silver Partner


Associate Partner


Contact Us

RURAL STRATEGY SUMMIT

Adress: 1st floor, Vakratunda Corporate Park, Vishweshwar Nagar, Off Aarey Road, Next to Udipi Vihar, Goregaon East - 400063

Phone: +91 9819321156

E-mail: info@et-rss.com


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