HOME | Contact: +91 9819321156 | marketing@et-rss.com | VOD | GALLERY

5 Editions

800+ DELEGATES

150+ SPEAKERS

30+ PARTNERS

OVERVIEW

The redefined push for infrastructure and digital growth and financial inclusion continues to be a strong focus area for the government and this is clearly reflected in the renewed interest among consumer companies to demystify the rural enigma and start riding the growth wave that lies beyond the traditional urban market. The rising influence of the consumers in the hinterland has been one of the strongest drivers for this growth. The future is very promising for those who understand the DNA of the rural market. 70% of the Indian population lives in villages and if the numbers are to be believed, there are sectors which drive more than 50% of their total revenue from the rural segment.

Rural has evolved, digital is no more a buzzword in a sufficiently mobile rural market and the storytelling medium has changed. Gone are the days of village haats and wall arts, which were good enough to sell products a decade ago. The new age millennial and connected rural consumer has choice and options at his fingertip, and the choice is backed with sufficient information and knowledge available at one’s fingertips.


RURAL GROWTH IN NUMBERS

The FMCG sector in rural and semi-urban India is estimated to cross US$ 100 billion by 2025
Rural FMCG market accounts for 40% of the overall FMCG market in India, in revenue terms
Automobile market leaders Maruti Suzuki, Hero MotoCorp and Mahindra generate about 35-50% of their sales from rural India
India’s hinterland consists of about 650,000 villages inhabited by about 850 million consumers, all of whom contribute almost half of India's GDP
India’s per capita GDP in rural regions has grown at a CAGR of 6.2% since 2000
The Government of India is looking to install Wi-Fi hotspots at more than 1,000 gram panchayats across India, under its ambitious project called Digital Village
More than half of all Internet users will come from rural communities and rural India will constitute about half of all Internet users by 2020
NABARD plans to provide around 200,000 PoS machines in 100,000 villages & distribute RuPay cards to over 34 million farmers across India, to facilitate cashless transactions


WHAT DOES THIS MEAN FOR YOU


Rural or Rurban, organizations cannot afford to have a lacklustre strategy for the strongest growth segment in an ever evolving India and a one size fits all approach is not going to work. Companies need to have a prudent plan to tap into the world of opportunity before them.

Conference

THE 6TH ANNUAL ECONOMIC TIMES RURAL STRATEGY SUMMIT

Through the most unconventional formats of discussion, interaction with the thought leaders and exclusively designed content, The Economic Times Rural Strategy Summit has clearly established a benchmark for leaders to deliberate on the plethora of opportunities that the rural market offers. Over the years, experts have come together, deliberated and gone back with very concrete thoughts and fresh ideas on ways to expand their share of the rural pie.

The 2018 edition of the summit, to be held in Delhi, will scrutinize every link in the value chain, right from the policy makers to the newly empowered consumer and leave you with some brilliant ideas to execute your rural strategy better.



KEY THOUGHTS AT THE SUMMIT




WHY IS THE 6TH EDITION ECONOMIC TIMES RURAL STRATEGY SUMMIT DIFFERENT ?

  • The only summit with a rural theme for the perfect experience
  • Full of case studies and experiences from actual rural practitioners
  • International case studies for cross border learnings from equally complex rural labyrinths
  • 1.5 hours of unconferencing sessions to help you interact one-on-one with your peers
  • Deep dive into sector specific opportunities and challenges through parallel tracks

Agenda

Day 1
09.00 – 10.00  Registration
10.00 – 10.05 Welcome from ET Edge
10.05 – 10.20 Chief Guest Address – Strengthening the implementation and monitoring of existing Rural Schemes
Much has been talked about the positive intention of the existing government and there has been no dearth of rural schemes aimed at solving some of the most pressing rural problems to bring the millennial rural population at par with their urban counterparts. However, the effectiveness and last mile delivery of these schemes is something that India Inc. tracks very closely. This opening address will have the government address their challenges and ways in which they want to work with the citizens and corporate alike to ensure flawless delivery of these schemes
Smt Anupriya Patel, Hon'ble Minister of State for Health & Family Welfare, Government of India
10.20 – 10.25 Audience interaction with the Chief Guest and QnA Session
10.25 – 10.40 Opening Keynote Address – The Rural Renaissance and navigational challenges in the Rural Labyrinth
Prasun Basu, President, South Asia, Neilsen
10.40 – 11.40 Inaugural Panel Discussion – The flipside of going Rural and circumnavigating your way around it An objective introduction to the challenges in cracking the rural market
Rural India does present immense opportunity but for everyone trying to make millions out of it, there are a few words of caution on the challenges that the landscape presents.
  • Distribution and Logistics
  • Payment Collection
  • Scaling Across Geographies
Ramesh Iyer, Vice Chairman & Managing Director, Mahindra & Mahindra Financial Services
P.K Sinha, Former Professor - Retailing and Marketing, Chairperson - Centre for Retailing, IIM - Ahmedabad
Acharya Balkrishna, CMD, Patanjali Ayurved
Sunil Dutt, President Devices and S & D, Reliance Jio Infocomm
Rajesh Jejurikar, President Farm Equipment Sector, Mahindra & Mahindra
Moderator: Amit Bali, Executive Director, Nielsen South Asia
11.40 - 11.50 Case Study
Acharya Balkrishna, CMD, Patanjali Ayurved
11:50 - 12:00 Networking Chai Break
12:00 - 12:45 Roleplay – 5 Actual Rural Influencers and 5 pitches to the Influencer Panchayat
Influence the Influencer – From dour old sarpanches and local political leaders, the rural influencer today is a mobile savvy, social media enthusiast who has equal access to information as his counterpart in the metro cities. What does a successful influencer marketing campaign look like.

This scenario-based session will have actual consumers from the hinterlands of India listen and evaluate the propositions from the leading brands currently dominating or looking to enter the rural markets and give first-hand experience to the delegates on what it takes to influence the right people
Dr. Narayan Mudgale, Doctor, State of Karnataka
Kapil Bakki, Youth, State of Telangana
Arun K. Nigam, Pradhan, State of Madhya Pradesh          
Awdesh Kumar, Progressive Farmer, State of Uttar Pradesh
Shivam Dubey, Shopkeeper, State of Madhya Pradesh
Moderator: Pradeep Lokhande, Founder & CEO, Rural Relations
12:45 - 13:00 Growth in Rural Markets through Granular Analytics & Process
Suresh Pillai, CEO, BrandIdea Analytics Platform
13.00 – 14.00 Networking Lunch – Rurban Style
14:00 - 14:10 RURAL MARKET - ROLE OF CO-OPERATIVES
Dr. Santoshkumar Korpe, Chairman, The Akola Dist. Central Co-op. Bank
14:10 - 14:30 Special Address
Vanita Pise, Board Member, Mann Deshi Bank
14:30 - 15:30 Unconference – Retrofitting the existing and Urban and Rural Mechanism to solve the challenges
3 Scenarios to be given to 3 groups of delegates with an identified leader. The leader will brainstorm with his group and come with innovative ideas to revamp and reinvent the mechanisms for efficient delivery of quality and service in the Rural Markets
  • The Delivery Network – Using the Postal Services
  • The Influencer Network – Tapping into the micro internet influencers
  • Identifying and Leveraging the existing Rurban Clusters
Pradeep Lokhande, Founder & CEO, Rural Relations
15:30 - 15:45 Special Address – Understanding the Millenial Rural Consumer
Rajat Wahi, Partner and Head , Consulting-Consumer Business, Deloitte India
15:45 - 16:00 Networking Coffee/Chai Break
16:00 - 16:30 Sector Specific Parallel Roundtable Discussions
  • FMCG/Consumer Devices
  • Automotive
  • Pharma
  • Telecom
  • Real Estate
16.30 End of Day 1
Day 1 - Evening
18:30 - 19:00 Registration & Networking
19:00 - 19:05 Welcome Address by ET Edge
19:05 - 19:15 Keynote Address: From Touchpoints to Trust points: Winning over India’s Ambitious Rural Consumers
Abheek Singhi, Senior Partner and Director, The Boston Consulting Group
19:15 - 19:30 Future of Rural Branding
KV Sridhar. Pops, Founder & Chief Creative Officer, Hyper Collective
19:30 - 19:45 Panel Discussion: Making a Difference – Rural Uprising
Shri SP Velumani, Hon'ble Minister of Rural Development, Government of Tamil Nadu
Shri Nara Lokesh, Hon'ble Minister of Rural Development, Government of Andhra Pradesh
19:45 – 20:00 Felicitation
20:00 – 20:30 Interactive Music Production with Renowned Nagada Player from Rajasthan
20:30 Onwards Cocktails & Dinner
Day 2
09:30 - 10:00 Registration
10.00 – 10.30 Guest of Honour Address
Amarjeet Sinha, Secretary, Department of Rural Development, Government of India
10.30 – 11.15 Interactive Panel Discussion - Ecommerce in Rural India – From Untapped Potential to Accelerating Growth
About 70% of India’s population lives in rural areas. For ecommerce giants & start-ups alike, this is where opportunities lie. As a matter of fact, most ecommerce pundits believe this untapped market share is what will ensure a seamless growth of ecommerce sector in the country in coming years
  • Is the Rural market still underserved?
  • The Role of Government in rolling out quality services
  • Bandwidth and Internet Penetration – The Elephant in the room
Vishal Sharma, Senior Vice President, Operations, ShopClues
Gaurav Mehta, Chief Marketing Officer, Girnarsoft
SubbaRaju Pericherla, Co-Founder & Chief Executive Officer, PanPin
Sivram SD, Vice President – Corporate Strategy & Planning, Ecom Express
Sumeet Singh, Group Chief Marketing Officer, Naukri
Moderator: Rajat Wahi, Partner and Head, Consulting-Consumer Business, Deloitte India
11:15 - 11:45 Special Interactive Session - The art of effective storytelling and its impact – Kavad Katha
Kavad is a three-dimensional form of traditional Indian storytelling, originating from Rajasthan. A box unfolds to reveal pictures of episodes in a particular story, or more frequently in a series of stories about a particular character. Traditional Indian Kavads tell stories of the Gods. British equivalents could tell tales of legendary characters such as King Arthur or Robin Hood
Akhshay Gandhi, Theatre Artist, TedX Speaker & Kavad Katha Specialist
11:45 - 12:00 Networking Rural Food Experience Break
12:00 - 12:20 Chief Guest Address
Shri Narendra Singh Tomar, Hon'ble Minister of Rural Development, Panchayati Raj & Mines, Government of India
12:20 - 13:00 Fishbowl Panel Discussion - Urban and Rural – The Demand Supply Paradox
Traditionally rural enterprises have supplied to the urban India, but with changing dynamics of the rurban landscape, increasing penetration and connectivity, this may just be turning the other way round. This interactive panel discussion will have a fixed set of panellists along with a rotating panellist from the audience try to unearth the new normal and analyse what is turning the tables
Sanjeev Nimkar, Vice President & Business Head, Kirloskar Oil Engines
Sanjay Panigrahi, Chief Customer Officer, Pidilite
Ashutosh Kumar Sinha, Head Agribusiness, LT Foods
S Mohindru, Vice President - Rural Business, Usha International
Moderator: T K Arun, Editor, Opinion, The Economic Times
13.00 - 13.20 Case Study – Rural markets – Evolution, Opportunity, Challenges, Models in FMCG
Gunjan Shah, Vice President - Sales, Britannia India
13:20 - 14:00 Networking Lunch – Dhaba Style
14:00 - 14:20 Special Address
K. Ullas Kamath, Joint Managing Director, Jyothy Laboratories
14:20 - 14:50 Flash Presentations – The Impact of Digital, Data and AI on various aspects of Rural outreach
  • Digital Marketing and its impact on Rural Marketing
  • Impact of Digital on Rural Banking
  • E-Governance 2.0
  • Digital Agriculture
Amit Gujral, Chief Marketing Officer, LG India
Dinesh Tyagi, Chief Executive Officer, CSC e-governance
Veerendra Jamdade, Founder & Chief Executive Officer, Vritti Solutions
Moderator: C S Shukla, Sr. VP, Marketing, Crystal Corp
14:50 - 15:30 Panel Discussion: Making Financial Services Accessible to the Rural Economy
Sameer Anil Joshi, President - Sales, Bajaj Allianz Life Insurance
Sadaf Sayeed, Chief Executive Officer, Muthoot Microfin
Dr. Bhabatosh Mishra, Chief Operating Officer, Apollo Munich Health Insurance
Praveen Dhabhai, Chief Operating Officer, Payworld
Moderator: Joydeep K Roy, Partner and Leader - Insurance, PwC India
15:30 - 16:00 Concluding Panel Discussion – 4 Emerging Growth Sectors in the Rural Market – Breaking the convention
  • Agriculture 4.0 – How far is India from Automated farms
  • Financial Services – Opportunities with the Newly Banked
K R Venkatadri, Chief Operating Officer - Agribusiness, Rallis India
Naresh Gupta, Managing Director, NABARD Consultancy Services (NABCONS)
Dr Rahul Mirchandani, Chairman & Managing Director, Aries Agro
Moderator: Himangshu Watts, Editor, The Economic Times
16.00 End of Conference




Speakers

Narendra Singh Tomar

CHIEF GUEST

Narendra Singh Tomar

Hon’ble Minister of Rural Development, Panchayati Raj and Mines
Government of India


Smt Anupriya Patel

CHIEF GUEST

Smt Anupriya Patel

Hon’ble Minister of State for Health & Family Welfare
Government of India


Amarjeet Sinha

GUEST OF HONOUR

Amarjeet Sinha

Secretary, Department of Rural Development
Government of India


Archarya Balkrishna

Archarya Balkrishna

CMD
Patanjali Ayurved


Akhshay Gandhi

Akhshay Gandhi

Theatre Artist
TedX Speaker & Kavad Katha Specialist


Amit Bali

Amit Bali

Leader - North India Market & Nepal
The Nielsen Company


Amit Gujral

Amit Gujral

Head Corporate Marketing
LG Electronics


Anurag Mathur

Anurag Mathur

Partner & Leader, Consumer & Retail
PwC India


Ashutosh Kumar Sinha

Ashutosh Kumar Sinha

Head Agribusiness
LT Foods


Dr. Bhabatosh Mishra

Dr. Bhabatosh Mishra

COO
Apollo Munich Health Insurance


C S Shukla

C S Shukla

Senior Vice President, Marketing
Crystal Corp


Dinesh Tyagi

Dinesh Tyagi

CEO
CSC e-Governance


Gaurav Mehta

Gaurav Mehta

Chief Marketing Officer
Girnarsoft


Gunjan Shah

Gunjan Shah

Head Sales
Britannia India


Joydeep K Roy

Joydeep K Roy

Partner and Leader - Insurance
PwC India


K R Venkatadri

K R Venkatadri

Chief Operating Officer - Agribusiness
Rallis India


K Ullas Kamath

K Ullas Kamath

Joint Managing Director
Jyothy Laboratories


Naresh Gupta

Naresh Gupta

Managing Director
NABARD Consultancy Services (NABCONS)


Piyush Kumar Sinha

Piyush Kumar Sinha

Former Professor - Retailing and Marketing, Chairperson - Centre for Retailing, IIM - Ahmedabad

Pradeep Lokhande

Pradeep Lokhande

Founder & CEO
Rural Relations


Prasun Basu

Prasun Basu

President
South Asia, Neilsen


Praveen Dhabhai

Praveen Dhabhai

Chief Operating Officer
Payworld


Dr. Rahul Mirchandani

Dr. Rahul Mirchandani

Chairman & Managing Director
Aries Agro


Rajat Wahi

Rajat Wahi

Partner
Deloitte India


Rajesh Jejurikar

Rajesh Jejurikar

President Farm Equipment Sector
Mahindra & Mahindra


Ramesh Iyer

Ramesh Iyer

Vice Chairman & Managing Director
Mahindra & Mahindra Financial Services


S Mohindru

S Mohindru

Vice President - Rural Business
Usha International


Sadaf Sayeed

Sadaf Sayeed

Chief Executive Officer
Muthoot Microfin


Sameer Anil Joshi

Sameer Anil Joshi

President - Sales
Bajaj Allianz Life Insurance


Sanjay Panigrahi

Sanjay Panigrahi

President (RURBAN and Special Projects)
Pidilite


Sanjeev Nimkar

Sanjeev Nimkar

Vice President & Business Head
Kirloskar Oil Engines


Dr. Santoshkumar Korpe

Dr. Santoshkumar Korpe

Chairman
The Akola District Central Cooperative Bank


Sivram SD

Sivram SD

Vice President – Corporate Strategy & Planning
Ecom Express


SubbaRaju Pericherla

SubbaRaju Pericherla

Co-Founder & CEO
PanPin


Sunil Dutt

Sunil Dutt

President
Reliance Jio Infocomm


Suresh Pillai

Suresh Pillai

CEO
BrandIdea Analytics Platform


T K Arun

T K Arun

Editor, Opinion
The Economic Times


Vanita Pise

Vanita Pise

Board Member
Mann Deshi Bank


Veerendra Jamdade

Veerendra Jamdade

Founder, Director and CEO
Vritti Solutions


Vishal Sharma

Vishal Sharma

Senior Vice President, Operations
ShopClues






Interactions



Amit Gujral
Head Corporate Marketing
LG Electronics




WHO WILL YOU MEET

Functional Heads from


+ Rural Business

+ Sales & Marketing

+ Business Development & Commercial

+ Product Marketing

+ Market Access

+ New Ventures

+ New Product Development

+ Branding & Communications

+ E-commerce

+ Corporate Communications

+ Business Analysis & Planning

+ Advertising

+ Strategic Management

+ Supply Chain

+ Distribution and Channel Management



Across Industries


FMCG

E-Commerce

Banking

Financial Services

Insurance

Pharmaceuticals

Food & Beverages

Healthcare

Retail

Telecommunications

Automobiles

Partners

Silver Partners



Education Partner




Associate Partner




Supporting Partners




Knowledge Partner




Media Partners



Webcast Partner




Contact Us

RURAL STRATEGY SUMMIT

Adress: 1st floor, Vakratunda Corporate Park, Vishweshwar Nagar, Off Aarey Road, Next to Udipi Vihar, Goregaon East - 400063

Phone: +91 9819321156

E-mail: info@et-rss.com


Social

Facebook Twitter