The redefined push for infrastructure and digital growth and
financial inclusion continues to be a strong focus area for the
government and this is clearly reflected in the renewed interest
among consumer companies to demystify the rural enigma and
start riding the growth wave that lies beyond the traditional
urban market. The rising influence of the consumers in the
hinterland has been one of the strongest drivers for this growth.
The future is very promising for those who understand the DNA
of the rural market. 70% of the Indian population lives in
villages and if the numbers are to be believed, there are sectors
which drive more than 50% of their total revenue from the rural
Rural has evolved, digital is no more a buzzword in a sufficiently mobile rural market and the storytelling medium has changed. Gone are the days of village haats and wall arts, which were good enough to sell products a decade ago. The new age millennial and connected rural consumer has choice and options at his fingertip, and the choice is backed with sufficient information and knowledge available at one’s fingertips.
RURAL GROWTH IN NUMBERS
WHAT DOES THIS MEAN FOR YOU
Rural or Rurban, organizations cannot afford to have a lacklustre strategy for the strongest growth segment in an ever evolving India and a one size fits all approach is not going to work. Companies need to have a prudent plan to tap into the world of opportunity before them.