HOME CONFERENCE AGENDA SPEAKER PARTNER DELEGATE DOWNLOAD REGISTER PAST EDITIONS MEDIA
4
EDITIONS
600+
DELEGATES
120+
SPEAKERS
20+
PARTNERS

THE ECONOMIC TIMES RURAL STRATEGY SUMMIT 2017

An unpolished diamond in the rough, India’s rural market has a glint that is more than just skin deep. Scrape the surface though and you’ll find a market that is estimated to cross a worth US$ 100 billion by 2025. India’s marketers would thus be wise to give an increased share of their attention to India’s sprawling hinterland. This market segment still represents a mystery to most marketers though, and a lack of cutting insights into the psyche of rural consumers leaves organizations hesitant to explore this goldmine in the waiting.

Influencing rural strategies across the Indian spectrum for half a decade, The Economic Times 5th Annual Rural Strategy Summit will bring together leading stakeholders to deliberate upon the learnings from successful rural strategies, thus helping marketers better cater to rural Indian consumers. Rural India represents a significant opportunity for those that can understand the market dynamics, so come immerse yourself in a world of knowledge with the experts.

SOME FACTS & FIGURES


The rural FMCG market is anticipated to expand at a CAGR of 17.41 per cent to US$ 100 billion during 2009–25




GOI is looking to install Wi-Fi hotspots at more than 1,000 gram panchayats across India, under its ambitious project called Digital Village



Top 5 states with highest rural population (Uttar Pradesh, Bihar, West Bengal, Maharashtra & Andhra Pradesh) constitute the 35% of total rural population of India

In the Union Budget 2017-18, the Government of India mentioned that it is on course to achieve 100 per cent village electrification by May 1, 2018


NABARD plans to provide approx. 200,000 Point-of-Sale (PoS) machines and distribute 34 million RuPay cards to farmers across India


Pradhan Mantri Gram Sadak Yojana (PMGSY) has reached a completion stage of 67.53 per cent (32,963 kms) as on January 27, 2017


AGENDA

PROGRAMME SCHEDULE

The Economic Times Rural Strategy Summit | 7th - 8th December 2017 | New Delhi


09:00 - 09:45
Registrations
09:45 - 09:55
Welcome Address by Samuel Ebenezer, Head - Project, ET Edge
09:55 - 10:15
Opening Keynote: Contemplating Important Schemes & Government Policies for the development of Rural India
Shri Amarjeet Sinha, Secretary (Rural Development)
10:15 - 10:50
Inaugral Panel Discussion 1: Advisory Board Members: Key drivers for the Growing Business Confidence in Rural India
  • Favourable Government Policies
  • Improving Rural Infrastructure and linkages
  • Changing consumption pattern of the rural consumer
Tapan Singhel, Managing Director & CEO, Bajaj Allianz General Insurance Co.;
R. S. Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (AMUL);
Shri H.R. Dave, Deputy Managing Director, NABARD;
Manish Jaiswal, MD & CEO, Magma Housing Finance & SME Business;
Kalpana Tiwari, Former Chief General Manager, India Post;
Moderator: RN Bhaskar, Consulting Editor, Free Press Journal
10:50 - 11:00
Q&A
11:00 - 13:00 | REALITY CHECK: PRESENT AND THE FUTURE
11:00 - 11:35
Panel Discussion 2: Adapting customer engagement Strategies for the newly connected rural consumer
  • Understanding the changes taking place in Internet adoption and use in India
  • How these shifts will affect existing markets and ways of communicating
  • Creating new ways of communication in the world’s second largest nation of connected consumers
Ashok Bhasin, Head of Sales, Marketing & Customer Care, Hero MotoCorp
Aditi Anand, Founder Director, Little Red Car Films
Deepak Kumar Mitra, SATO Business Head, South Asia, LIXIL Water Technology
Pradipta Kumar Sahoo, Business Head, Mother Dairy
C.S. Sadasivan, Chief Executive (Marketing), JK Lakshmi Cement
11:35 - 11:45
Q&A
11:45 - 12:00
NETWORKING BREAK
12:00 - 12:20
Creating a technology empowered business ecosystem with the rural population and building synergistic relationships for optimal results
Raghavendra Prasanna, Director – Growth & New Initiatives, StoreKing
12:20 - 12:30
Q&A
12:30 - 12:50
FireSide Chat 1: Understanding how the financial sector is collaborating with new age fintech companies for improving rural banking experience
Dr Jaideep Devare, ‎Managing Director, ‎Mahindra Insurance Brokers
12:50 - 13:00
Q&A
13:00 - 14:00
NETWORKING LUNCHEON
14:00 - 14:45
INCLUSIVE ROUND TABLE DISCUSSION
14:45 - 16:10 | INNOVATIONS AND TECHNOLOGY
14:45 - 15:20
Panel Discussion 3: Creating a technology empowered business ecosystem with the rural population and building synergistic relationships for optimal results
  • Blending technology with traditional symbols for greater engagement, acceptance and loyalty towards brands
  • New mobile technologies that are changing current communication and marketing scenario
  • Personalised digital marketing for an exceptional consumer experience
Manoj Rawat, Head, Agribusiness & Rural Banking, RBL Bank
Pritam Kadam, MD, Rural Maximise Media
Veerendra Jamdade, ‎Founder Director and CEO, VRITTI Solutions
Shivalik Prasad, Executive Director, MapmyIndia
Moderator: T K Arun, Editor, Opinion, The Economic Times
15:20 - 15:30
Q&A
15:40 - 16:00
RubanomiCx - creating superior experiences for the rural consumers & empowering rural entrepreneurs
Madan Padaki, Founder and CEO, 1Bridge
16:00 - 16:10
Q&A
16:10
Valedictory Closing and Networking coffee

09:00 - 09:45
Registrations
10:00 - 10:15
Key Note Address: Content is the king - The importance of customized content for the Rural markets
Smt. Alka Upadhyay, Joint Secretary (Skills), Ministry of Rural Development
10:15 - 12:45 | BUSINESS STRATEGY
10:15 - 10:50
Panel Discussion 1: Taking stock of changing business strategies post GST and the way forward
  • With Faster consumption shift has GST spurring volume growth
  • Impact of GST on your pricing strategy
  • Structured business environment with greater emphasis on transparency
Hemant Rupani, Director, Sales at Mondelez India Foods Private
Kaushik Dhabir, Head Marketing (Small) Passenger Commercial Vehicles at Tata Motors
Antony Cherukara, VP Corporate Strategy & Business Head, Kirloskar Oil Engines Limited
George Angelo, CEO, Anchor
R. Ramanathan, Co- Founder & CEO, Inthree Access
Moderator: Saloni Roy, Partner, Deloitte
10:50 - 11:00
Q&A
11:00 - 11:20
Flash Presentations: Narratives from Unsung Heroes who are changing the way organizations deal with business bottle necks
Srinivas Peddada, Chief Information Officer, Bharat Financial Inclusion
11:20 - 11:30
Q&A
11:30 - 11:45
NETWORKING BREAK
11:45 - 12:05
Effectively Leading Your Indirect Sales Force to Power Profitability and Deliver on Aligned Business Objectives
  • Building a robust incentive structure to ensure indirect sales force engagement
  • Using certification to ensure a common minimum working norm
  • Ensuring a usable segmentation approach to build different plans for each segment
  • Providing an identity to the indirect sales force to enable them to feel a part of the bigger whole
Siddhartha Jain, Director - Business Transformation at Perfetti Van Melle
12:05 - 12:15
Q&A
12:15 - 12:35
Welcome to Ground Reality
Pradeep Lokhande, founder and CEO, Rural Relations
12:35 - 12:45
Q&A
12:45 - 13:00
Pitch Session: Innovative Product for Rural Markets
13:00 - 14:00
NETWORKING LUNCHEON
14:00 - 14:45
INCLUSIVE ROUND TABLE DISCUSSION
14:45 - 15:55 | LAST MILE DISTRIBUTION
14:45 - 15:15
Panel Discussion 2: Discovering New strategies for omnichannel distribution
  • Leveraging the digital approach in existing channels and infrastructure to reach the underserved population
  • Use of Co-operative societies for distribution and sales
Sridhar Gundaiah, Founder & CEO, StoreKing
Praveen Kumar, Rural Markets, International Finance Cooperation, World Bank
Sugato Banerji, Head of marketing, Videocon d2h
Sharad Mathur, Head - Distribution, SBI General Insurance Company
Alok De, Lead - Farm Livelihoods, National Rural Livelihoods Mission (NRLM), United Nations Development Programme (UNDP)
Chandra Kant, Global Partnerships Leader (India), Greenlight Planet Inc
Moderator: Ramendra Verma, Partner, KPMG
15:15 - 15:25
Q&A
15:25 - 15:45
Case Study 3: Reaching the last mile of Rural with integration of mobile technologies
  • Roti, kapda, makaan aur mobile?
  • Reinventing the rural Channel Sales partner
  • Reliable after-sales services
Awanish N. Singh, Director Operations Last Mile, Amazon
15:45 - 15:55
Q&A
15:55 - 16:00
Valedictory Closing and Networking coffee
SPEAKERS
Amarjeet Sinha
Shri Amarjeet Sinha
Secretary (IAS), Department of Rural Development
Govt of India

Aditi Anand
Aditi Anand
Founder Director
Little Red Car Films
Alok De
Alok De
Lead - Farm Livelihoods
National Rural Livelihoods Mission (NRLM), United Nations Development Programme (UNDP)
Antony Cherukara
Antony Cherukara
VP Corporate Strategy & Business Head
Kirloskar Oil Engines
Ashok Bhasin
Ashok Bhasin
Head of Sales
Marketing & Customer Care
Hero MotoCorp

Awanish N Singh
Awanish N. Singh
Director Operations Last Mile
Amazon
C.S. Sadasivan
C.S. Sadasivan
Chief Executive (Marketing)
JK Lakshmi Cement
Chandra Kant
Chandra Kant
Global Partnerships Leader (India)
Greenlight Planet Inc
Deepak Kumar Mitra
Deepak Kumar Mitra
SATO Business Head, South Asia
LIXIL Water Technology

George Angelo
George Angelo
CEO
Anchor
H.R. Dave
H.R. Dave
Deputy Managing Director
NABARD
Hemant Rupani
Hemant Rupani
Director - Sales
Mondelez India Food
Dr Jaideep Devare
Dr. Jaideep Devare
MD
Mahindra Insurance Brokers Ltd. (MIBL)

Kalpana Tiwari
Kalpana Tiwari
Former Chief General Manager
India Post
Kaushik Dhar
Kaushik Dhar
Head Marketing (Small) Passenger Commercial Vehicles
Tata Motors
Madan Padaki
Madan Padaki
Founder & CEO
1Bridge
Manish Jaiswal
Manish Jaiswal
MD & CEO
Magma Housing Finance & SME Business

Manoj Rawat
Manoj Rawat
Head, Agribusiness & Rural Banking
RBL Bank
Piyush Doshi
Piyush Doshi
Partner
Strategy & part of the PwC network
Pradeep Lokhande
Pradeep Lokhande
Founder and CEO
Rural Relations
Pradipta Kumar Sahoo
Pradipta Kumar Sahoo
Business Head
Mother Dairy

Praveen Kumar
Praveen Kumar
Manager - Rural Market
International Finance Cooperation, World Bank
Pritam Kadam
Pritam Kadam
Managing Director
Rural Maximise Media
Ramachandran Ramanathan
Ramachandran Ramanathan
Founder & CEO
Inthree Access
R.S Sodhi
R.S. Sodhi
MD
GCMMF (AMUL)

Raghavendra Prasanna
Raghavendra Prasanna
Director – Growth & New initiatives
StoreKing
Ramendra Verma
Ramendra Verma
Partner
KPMG
R N Bhaskar
R N Bhaskar
Consulting Editor
Free Press Journal
Saloni Roy
Saloni Roy
Senior Director
Deloitte

Sharad Mathur
Sharad Mathur
Head - Distribution
SBI General Insurance Company
Shivalik Prasad
Shivalik Prasad
Executive Director
MapmyIndia
Siddhartha Jain
Siddhartha Jain
Associate Director - Transformation Office
Perfetti Van Melle
Sridhar Gundaiah
Sridhar Gundaiah
Founder & CEO
StoreKing

Srinivas Peddada
Srinivas Peddada
CIO
Bharat Financial Inclusion
Sugato Banerji
Sugato Banerji
Head of Marketing
Videocon d2h
T K Arun
T K Arun
Editor, Opinion
The Economic Times
Tappan Singhal
Tapan Singhel
MD & CEO
Bajaj Allianz General Insurance Company

Veerendra Jamdade
Veerendra Jamdade
Founder Director and CEO
Vritti Solutions
PARTNERS
CO POWERED BY PARTNER
Co powered by Partner
LOCATION TECHNOLOGY PARTNER
Location Technology Partner
SILVER PARTNER
Silver Partner
ASSOCIATE PARTNERS
Assocaite Partner
Assocaite Partner
Assocaite Partner
Assocaite Partner
Assocaite Partner
GOVERNMENT PARTNERS
Supported by Partner
Supported by Partner
Supported by Partner
SUPPORTING PARTNER
SUPPORTING PARTNER
SUPPORTING ASSOCIATION
SUPPORTING ASSOCIATION
MEDIA PARTNERS
Media Partner
Media Partner
DELEGATE

WHY SHOULD YOU ATTEND?

To capitalize on the growth opportunities in the Rural Markets, businesses must overcome significant sales and distribution barriers. There are vast differences between rural and urban markets, including infrastructure, business and social structure, market size and consumer behaviour to name just a few.

With 30+ Speakers, 6 Panel Discussions, 3 Fireside Chats & 4 Case Studies The Economic Times – Rural Strategy Summit will deliberate on:


WHO WILL YOU MEET?

Functional Heads from:

Rural Business
Sales & Marketing
Business Development & Commercial
Product Marketing
Market Access

New Ventures
New Product Development
Branding & Communications
E-commerce
Corporate Communications

Business Analysis & Planning
Advertising
Strategic Management
Supply Chain
Distribution and Channel Management

From the following industries:

FMCG
Banking, Financial Services & Insurance
Pharmaceuticals
Food & Beverages
Healthcare
Retail
Telecommunications
Automobiles
PAST EDITIONS
Edition 1
The Economic Times Rural Strategy Summit
22 November 2013
India Habitat Centre, New Delhi
Edition 2
The Economic Times Rural Strategy Summit
19 December 2014
Courtyard by Marriott, Mumbai
Edition 3
The Economic Times Strategy Masterclass - Rural Marketing
16 & 17 December 2015
Courtyard by Marriott, Mumbai
Edition 4
The Economic Times Rural Strategy Summit
23 September 2016
The St. Regis, Mumbai


KEY SPEAKERS


Abhishek Malhotra
Abhishek Malhotra
Partner, Asia Pacific
A T Kearney
Anuja Agarwal
Dr Anuja Agarwal
Associate Dean - Rural Management, Welingkar Institute of Management
Dev. & Research (WeSchool)
Ashish Rai
Ashish Rai
Head - Rural Business & Alliances
HUL
Atrayee Sarkar
Atrayee Sarkar
Chief of Marketing
Tata Steel

R Amalorpavanathan
R Amalorpavanathan
Deputy Managing Director
NABARD
Harish Bijoor
Harish Bijoor
Brand Expert & CEO
Harish Bijoor Consults Inc
K V Sridhar
K V Sridhar
(Pops) Chief Creative Officer
SapientNitro
M. G. Vaidyan
M. G. Vaidyan
Deputy Managing Director
State Bank of India

P N Ranjit Kumar
P N Ranjit Kumar
Dy. Director General
Department Of Posts, Ministry of Communications & IT
Government of India
Pradeep Lokhande
Pradeep Lokhande
Founder
Rural Relations
R S Sodhi
R S Sodhi
MD
Amul
Ramesh Iyer
Ramesh Iyer
VC & MD
Board of Directors
Mahindra & Mahindra Financial Services

Salil Dalal
Salil Dalal
President – Rurban
Pidilite Industries
Ullas Kamath
Ullas Kamath
JMD
Jyothy Laboratories
V. Sathyakumar
V. Sathyakumar
ED - Micro Insurance
LIC of India
Vibhu Arya
Vibhu Arya
Head Strategic Partnerships
Snapdeal.com
CONTACT


1st floor, Vakratunda Corporate Park, Vishweshwar Nagar, Off Aarey Road, Next to Udipi Vihar, Goregaon East - 400063

Phone: +91 8268002168

Email: info@et-rss.com